In Japanese business culture, relationships are often prioritized as much as the business deal itself. Aisatsu-mawari serves as a physical, face-to-face manifestation of respect and commitment to those relationships.
Example Dialogue:
A: “Next week, I plan to start my aisatsu-mawari to thank our long-term clients for their continued support.”
B: “That is a great idea. It will surely strengthen our partnership before the new fiscal year begins.”
Common scenarios for aisatsu-mawari include the beginning of a new fiscal year, following a promotion, or when a company opens a new branch. It is a time for humble introductions and confirming that the lines of communication remain open.
- Preparation: Always bring a small, modest gift (temiyage) and plenty of business cards.
- Timing: Avoid busy periods for your client; always schedule appointments in advance to show respect for their time.
- Etiquette: Familiarize yourself with proper business card exchange procedures to ensure you leave a polished, professional impression.
For more insights into Japanese professional conduct, check out our guides on Japanese Business Card Exchange and the importance of Professional Evaluation and Appraisal.
